Bringing the Swedish Fika Tradition to U.S. Workplaces
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Houston-based Fika&Candy has joined SACC Texas with a clear mission: to introduce the beloved Swedish fika and candy tradition to American workplaces through premium candy and corporate gifting. The company, which launched earlier this year in Austin, was co-
founded by Ilona Kiebler, a board member of SACC Houston. She sees strong advantages in building the business from Texas while tapping into the expansive SACC USA network.
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Just two months after its launch, Fika&Candy is scaling up to reach customers nationwide, offering a unique concept aimed at creating more engaging, connected, and enjoyable work environments.
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“We’re thrilled by the enthusiastic response,” said Kiebler. “While we’re grateful for our growing base of Swedish and American customers here in Texas, we’re equally excited to already be fulfilling orders from across the U.S.—including from the Swedish Embassy in Washington, D.C.” Ilona Kiebler credits much of the company’s early traction to the support of the SACC network.
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“We’ve been able to reach potential customers and partners across the country—essentially on a free ride— just by leveraging the network,” she noted. “It’s been incredibly cost-effective compared to what we pay for our membership.”
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“Fika&Candy was born from me joining the SACC Houston Board and meeting one of my co-founders Carl Stenberg,” she noted. ”The support and connections I found through SACC made launching a business in a new and massive market like Texas, a rather smooth and inspiring journey.The expertise and generosity within the SACC community have been invaluable, and now we’re excited to give something back.”
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Looking ahead, Fika&Candy is preparing for a major campaign around Sweden’s National Day and Midsummer— two key moments of celebration for the Swedish-American community. The company is offering a special discount on high-quality Swedish candy for
those planning their June 6th or Midsummer festivities.
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“Place your order now to make sure you receive your sweets in time for the party,” said Kiebler. “We ship from Texas, and most
orders arrive within just a few days.”
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Use discount code: SACC15
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