AUSTIN, TX – A new player has entered the corporate gifting and specialty snack market in the U.S. with a sweet twist. Fika&Candy, founded by SACC Texas board members, officially launched during SXSW on March 8, introducing Swedish candy and the beloved Fika culture to workplaces, events, and corporate gifting programs nationwide.
Fika&Candy was founded by Carl Stenberg, Ilona Kiebler, and CEO Zachary Nguyen, who identified a gap in the market—combining high-quality Swedish candy with the Scandinavian tradition of Fika to create more engaging, connected, and enjoyable work environments.
“We offer a Taste of Sweden for Corporate America. Fika is more than just a coffee break—it’s about pausing, connecting, and sharing something sweet,” said Ilona Kiebler, co-founder of Fika&Candy and board member at SACC Houston. “We’re excited to bring this cherished tradition to the U.S. and show how it can enhance corporate culture—especially now with Easter approaching, a major candy celebration in Sweden and beyond.”
A Successful SXSW Launch
The Austin launch event drew around 1,000 attendees eager to sample authentic Swedish candy, fresh coffee, and exclusive giveaways. The response was overwhelmingly positive, with businesses across industries expressing interest in Fika&Candy’s unique corporate gifting and event solutions.
“Swedish candy resonates—it brings joy and creates connections,” Kiebler added. “With our bundled Fika&Candy Mixes, we’re redefining workplace culture, employee appreciation, and premium corporate gifting.”
Now available nationwide, Fika&Candy’s online store offers customized corporate packages, making it easy for businesses to integrate Swedish sweets into their employee perks, event giveaways, and client appreciation programs.
For more information or to place an order, visit https://fikacandy.com.
For more images, see https://www.linkedin.com/company/fika-candy/posts/?feedView=all
