We are delighted to introduce one of our esteemed member companies, Eleiko, and extend our congratulations on their new Five-year U.S. Navy Education contract.
Who is Eleiko?
Eleiko is a Swedish company renowned for its high-quality strength equipment. Founded in 1927, the company initially specialized in manufacturing waffle irons. However, in 1957, they pivoted to revolutionize the barbell industry after recognizing the need for more durable equipme
nt. Using specially formulated Swedish steel and a knurling pattern inspired by their waffle irons, Eleiko created a barbell that set a new standard in 1963. Since then, Eleiko has remained dedicated to supporting lifters at every level – from competition stages and training facilities to health clubs and home gyms.
With a clear vision to create a stronger world, Eleiko continuously strives to provide athletes, coaches, and fitness enthusiasts with the highest-quality strength training equipment. Their mission is to enhance human performance through innovation, craftsmanship, and sustainability, ensuring that people can train smarter, lift stronger, and live healthier lives. At the heart of Eleiko’s purpose lies a passion for strength sports and a dedication to engineering excellence, allowing athletes of all levels to reach their full potential with equipment built to last a lifetime.
Over the years, Eleiko has achieved remarkable milestones. In 1963, their barbell made its debut at the World Weightlifting Championships and quickly became the global standard. In recent decades, the company has expanded its product lines to serve not only professional athletes but also commercial gyms, home training enthusiasts, and military personnel. Eleiko’s latest accomplishment in securing a five-year contract with the U.S. Navy highlights its continued commitment to high-performance trainin
g on a global scale. Furthermore, the company has been certified by International Weightlifting Federation (IWF), International Powerlifting Federation (IPF) and World Para Powerlifting Organization (WPPO), as well as equipping the most prestigious competitions and training facilities around the world. Additionally, Eleiko has been praised for its sustainability efforts in manufacturing and material sourcing, reinforcing its leadership in the industry.
Currently, Eleiko also has a total of 4 contracts with the United States Military and Federal markets, including the U.S. Navy IDIQ, U.S. Navy NOFFS IDIQ (the education contract for the “Navy Operational Fitness & Fueling System”), U.S. Army IDIQ, and GSA (a Federal Supply Schedule for the U.S. General Services Administration).
A word from Magnus Nyberg, President at Eleiko Sport Inc.
What does this five-year education contract with the U.S. Navy mean for Eleiko?
“Our goal is to become the world’s leading strength company, and this contract brings us one step closer to that vision. It’s a unique opportunity to support the U.S. Military not only with premium strength training equipment but also with education, reinforcing our role as their trusted strength partner on multiple levels. Having the U.S. Navy choose Eleiko for this contract is a testament to the quality, expertise, and value we bring to performance training.” – Magnus Nyberg
How do you think this contract will influence Eleikos future development?
“This contract serves as strong validation that our education programs are of the highest quality and deliver real value to fitness professionals. It strengthens our credibility and reinforces the importance of education alongside equipment in building high-performance training environments. This success will not only help us expand our education business globally but also enhance our reputation as a trusted partner for organizations with the highest demands.” – Magnus Nyberg
How does this partnership align with Eleiko’s long-term mission and commitment to strength training on a global scale?
“At Eleiko, our mission is to make people stronger – both in sports and in life. By empowering fitness professionals with the knowledge and tools they need to improve strength training outcomes, we are directly contributing to that mission. This partnership also plays a key role in our growth journey, helping us increase brand awareness, build credibility, and connect with new markets. By working with one of the most respected organizations in the world, we are further positioning Eleiko as a global leader in strength training and education.” – Magnus Nyberg
Read more about Eleiko and their Five-year U.S. Navy Education contract here:
https://eleiko.com/en-cz/stories/eleiko-secures-five-year-us-navy-education-contract
